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Community

Airbloc 2020 Roadmap: Customer Intelligence Platform

Airbloc | 03.25| 12

As mentioned in our previous article regarding our revised business model, we are releasing Airbloc’s new roadmap that guides the development of the new Customer Intelligence Platform (CIP). Airbloc’s CIP will be developed jointly with AB180, a sister company of Airbloc.

Airbloc will be a technological foundation in the CIP — leveraging blockchain technology to prevent fake data and fake news by certifying the source of the data being exported. The data from CIP will provide near real-time consumer, trend, and consumer goods market research insights in aggregate number or chart format.

With regards to personal data privacy, no elements of personal information will be included in the CIP.

The CIP, which is jointly developed by AB180 and Airbloc, is scheduled to officially launch its B2B service in the first half of 2020. Please check the roadmap below for more details!

Roadmap

1Q: Initial Development of CIP Beta

Development of CIP Beta

  • CIP product architecture and infrastructure design
  • Development of CIP data integration logic (1/2)
  • Development of Cohort Engine function (1/2)
  • Development of data integration and data schema protocols

During the first quarter, we carried out basic development work to build out the skeletal structure that would support the release of the CIP beta version. Specifically, we designed the architecture for CIP, built the infrastructure, and built the logic for data integration from external sources.

To streamline and process data, we utilized Amazon Web Service (AWS) and developed Kafka (or Kinesis), S3-like storage, Go-based WAS and Walker. Meanwhile, in order to provide a smoother and faster user experience for CIP customers, we built a separate engine to extract cohorts of data from homogenous groups in real time.

In addition, we proceeded to develop a universal standard — a protocol and data schema (data format) for integrating data from companies participating in the Data Alliance (read more here).

2Q: CIP business logic development

Continuation of CIP beta development

  • Development of CIP data integration logic (2/2)
  • Development of Cohort Engine function (2/2)
  • Development of CIP dashboard (charts, etc.)
  • Development of User data collection and utilization agreement history management system
  • Development of real-time data transmission system
  • Unique code generation and issuance system for data sources (data source verification)

2Q’s development work is a continuation and extension of much of the development work in 1Q.

One of the most important developments in 2Q is to create a system that can manage user data collection and utilization consent history by linking Airbloc’s blockchain-based consent management system. Through this system, only the data of users who agree to the collection and use can be used in CIP. This system can also be used for CIP, but can also be used for Data Management Platform in the future. In addition, a system that transmits data collected from various companies to other companies in real time will be developed.

Also, most importantly, when the insights found in CIP are shared externally in the form of links, embedded charts, etc., a technology that verifies the truth and source of the data through the blockchain will also be developed in the second quarter.

The CIP beta version will be slated for release in 3Q.

3Q: CIP release and initial use case acquisition

  • Release of CIP beta version
  • Onboarding of initial beta service customers from data alliance
  • Service improvement based on customers’ feedback
  • Cohort engine improvement (including Retention, Funnel, Event Segmentation, etc.)

The most important goal in the third quarter is to secure additional customers to use the released CIP with existing partners, to provide stable services to those customers, and to create success cases through this.

It is also an important goal to improve the overall quality of the service, and to improve the cohort engine, which is one of the most important functions in CIP. In particular, we plan to focus on making it possible to perform Retention, Funnel, and Event Segmentation analysis in real time for users belonging to the cohort in addition to extracting the cohort through real-time distributed processing.

The Airbloc team is currently focusing on collecting data from companies that will be mounted on the actual CIP along with AB180 and making it a service. It is our goal to make the blockchain useful and useful for actual business services.

Thank you


Airbloc 2020 Roadmap: Customer Intelligence Platform was originally published in Airbloc Protocol on Medium, where people are continuing the conversation by highlighting and responding to this story.

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