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Community

Why You Should Trust Consumer Reviews on Tourcom Platform

TOURCOM | 07.15| 31

Should we trust online consumer reviews on products and services? Most definitely not!

According to Times, up to one third of reviews on TripAdviser are fake with highly rated ones having twice as many fake reviews as poorly rated ones. Businesses can easily find websites offering to write positive reviews of their own products and negative reviews of competitors’ products. Saoud Khalifah — founder of Fake Spot that identifies suspicious reviews based on statistical modeling and algorithm — also states that fake reviews are an epidemic with 70% of Amazon reviews being fake based on analysis of over 2 billion reviews.

So then, how is Tourcom review system different? How does integrating blockchain address the problem?

  1. Record of all platform user’s activities are recorded on individual blocks which can be referred to when systematically granting authority to leave a review. This ensures that only authorized users can leave a review, and leaving multiple reviews can be prevented as well.
  2. Know-Your-Customer (KYC) will be integrated, so users will have to go through a verification process before writing a review anonymously.
  3. Due to the nature of Blockchain, posted reviews recorded on blockchain cannot be altered or deleted.

Although the transparency of the database is guaranteed, the verification of the content itself is difficult (e.g. content devised by a competitor to undermine Tourcom products; to market competitor’s product; or irrelevant meaningless reviews)

So what does Tourcom plan to do about that?

In addition to blockchain technology, Tourcom will use special technology that detects spam and fake reviews to ensure 100% authenticity of all reviews.

Blockchain technology + Fake review detector = Authentic reviews

So how can fake reviews be detected?

Judging the authenticity of reviews is not an easy task. What is possible is to detect duplicate content written in multiple posts and similarity among reviews. By identifying such patterns, detecting fake review writing groups is also possible.

According to a study conducted by the Association for Computational Linguistics (ACL) in 2011 titled Finding Deceptive Opinion Spam by Any Stretch of the Imagination, it was found that through the distribution of parts of speech, genuine and fake reviews can be identified. In genuine reviews, numerous nouns, adjectives, prepositions, and quantifiers can be found, whereas in fake reviews, verbs, adverbs, pronouns dominate. Additionally, in genuine reviews, words that convey emotions and words that describe specific locations and details dominated genuine reviews.

As travelers rely heavily on consumer reviews to make choices, one of Tourcom’s missions is to prevent review invasion as much as possible by utilizing blockchain technology and aforementioned content-based filtering + behavior-based filtering which equates to authentic reviews.

Tourcom is a well-grounded company established in 2007 with an unprecedented concept of “travel-now-pay-later. This company, that records 20 million dollars in yearly sales, will be engaged in a reverse ICO in July 2019 to raise funds to expand its existing services by leveraging blockchain technology. Utilizing company’s wealth of experience, global network, and vast amount of database, the company is creating an innovative AI-based travel platform for independent travelers to enrich their travel experience by helping them easily access compatible travel companions, local guides, and customized schedules that reflect travelers’ interests.

Users of the platform who actively participate in its ecosystem by posting reviews and using its services will be rewarded with TCO tokens which can be used to pay for travel products and services within the system. A global DApp is expected to be launched in early part of 2020.

______

To learn more about this project, click here.

If you would like to follow Tourcom online community, please feel free to join https://t.me/tourcom_blockchain_official

Tourcom homepage: tourcom.io

Related article: https://joind.io/english?id=98

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