- SEAL의 플랫폼을 통해 인증된 정품 제품을 판매하는 판매자는 고객 확보 및 유지를 할 수 있습니다. - 제품 제작사는 SEAL의 공급망을 통해 생산 및 유통 서비스를 신속하게 기본 서비스와 통합할 수 있습니다. - 소비자는 모조품이 아닌 진짜 상품을 구입할 수 있습니다.
Michael de Blok
Seal will be listed on HitBTC!
Fantastic news for the entire Seal community, shortly after our main sale ends, the Seal Token will be live on one of the world’s biggest exchanges, HitBTC!The Seal listing on HitBTC is an enormous boost for the community. HitBTC is one of the the premier exchanges, providing fast trade execution, dependable digital wallets and industry-leading security practices.Seal will be listed on HitBTC soon and will be available with three trading pairs: SEAL/BTC, SEAL/ETH and SEAL/USDT! We are very excited to be joining the HitBTC family and thank all of you for your continued support now and in the future.Stay tuned as there are some more big new announcements coming soon.Our main sale ends May 27th, if you haven’t already participated you can join here.Don’t forget to follow Seal on:- Twitter: https://twitter.com/seal_network - Facebook: https://facebook.com/sealnetworks - Linkedin: https://linkedin.com/company/sealnetwork - Telegram: https://t.me/sealnetwork (join the conversation!)Please feel free to reach out if you have any questions!Seal will be listed on HitBTC! was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 05. 26
Client integration meeting ...
Gualdo del Re: Project fTuscany: Seal’s first client is an Italian vineyard called Gualdo del Re in Suvereto, Tuscany. They make among the very best wines in all of Italy, consistently winning awards in a country known for critical taste and high quality standards. Seal will provide its technology to secure their most exclusive wine ever made with Seal chips.Progetto F, or Project F, was truly made out of love for creation. The wine was made with an almost obsessive drive for perfection, and thus the liquid deserves only the best container. Two Italian excellences come together in a project that combines noble Tuscan enology with the tradition of Venetian glassblowing. Project f” encapsulates an idea that springs from the desire to create something unique: a special wine, the award winning Merlot by “Gualdo del Re”, in a bottle conceived and created especially for the celebrated Carlo Moretti glass workshop in Murano. Nico Rossi and “Gualdo del Re” are synonymous with Merlot. Moretti’s work finds a display in many museums and thus, for this project, we were tasked with integrating the Seal in the priceless bottle, a reimagination of the Tuscan flask. The challenge here was to embed the chip in an uncompromising and aesthetically pleasing way. This resulted in a discrete wax Seal look that emphasized the timeless look of the Moretti bottle.https://medium.com/media/1d44dce33d738758e839577a33964f87/hrefSeeing Seal in an actual product, instead of a demo, brought Seal to a new level of maturity.To read more about Project F, go to: https://project-f.wine/en/*This article is part of the Seal quarterly report 2018. To read the full report go to: https://seal.network/seal-2018-q1-report.pdfClient integration meeting Gualdo del Re was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 05. 22
Strategic Partnership 0cha ...
We are proud to announce the official partnership between 0chain and the Seal Network. 0chain provides a zero cost, superfast, decentralized cloud for smart contract data.The external storage of metadata marks the next step in the blockchain space. Expanding the boundaries of current day blockchain systems. Seal and 0chain will work together to develop technology that addresses permissioning, privacy and GDPR compliance in a decentralized manner.Paths between Seal and 0chain crossed for the first time at the 2018 blockchain summit in zurich. Atif, one of the co-founder of 0chain was also present during the official launch of Seal, where the partnership was signed.While Seal is currently in its presale, 0chain already managed to raise 39 million USD, which enabled them to optimise and develop their system.For 0chain this partnership broadens the ecosystem around their blockchain cloud. After partnering up with NEO, Tomochain, BTC123, they will now also have presence in the supply chain and anti-counterfeiting segment of the crypto space.0chain has officially announced the partnership at the blockchain Expo in London.In the future, Seal will allow brands to co-create their own custom Dapps. These Dapps will facilitate brands in building consumer trust, accessing product analytics and optimising loyalty campaigns. This means that a lot of custom systems will be active on the Seal network. 0chain brings a lot to the table in this area. Because the non-blockchain data can now be stored seperately which theoretically makes the system endlessly scalable. 0chain’s effective consensus splits up smart contracts in different chains enabling vital processes to activate parallely, creating a speed that matches the speed of a traditional cloud.Atif Yaqub, co-founder of 0chain with CEO Bart Verschoor and VP USA Michael de BlokFollow 0chain on:Website: 0chain.netTwitter: https://@0costcloudFacebook: https://Facebook.com/0chainLinkedin: https://linkedin.com/company/0chainTelegram: https://t.me/0chain (join the conversation!)Follow Seal on:Website: https://seal.networkTwitter: https://twitter.com/seal_networkFacebook: https://facebook.com/sealnetworksLinkedin: https://linkedin.com/company/sealnetworkTelegram: https://t.me/sealnetwork (join the conversation!)Strategic Partnership 0chain and Seal was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 04. 19
70% of counterfeit product ...
Consumers spend about half a trillion dollars annually on counterfeit products. And with the current digital revolution, most of the shopping for these counterfeit products are done online. The ease, speed, available unlimited options and eager customers that online shopping offers, has made it a preferred incubator for fraudsters peddling fake products. Gone are the days when fakes were easily spotted, either through misspelled words or incorrect information. Now, these bad guys are getting smarter at their game.Counterfeiting in Online MarketplacesAs mentioned above more than 70% of counterfeit products are purchased from online marketplaces. E-commerce is a booming industry that has gone from the era of Amazon’s monopoly to a new era of online shops/e-commerce stores popping up each day.Worthy of note is the interesting story of Xu Ting, whose husband and other family members were busted for dealing in fake luxury products worth millions of dollars. These products were sold to the public via about 10 online shops which the 45-year old lady runs with her family. Kering Group, owners of the Balenciaga, Bottega Veneta, Gucci and Yves Saint Laurent brands which Xu had been counterfeiting, brought the suit against her.While some of the online marketplaces mentioned below take efforts to weed out counterfeit, somehow, they still end up in the hands of unsuspecting consumers. In fact, counterfeiters use such marketplaces as a smokescreen to perpetuate their nefarious activities.Counterfeiting is not only morally wrong, it has dangerous consequences to health and life, considering electronics, sporting gears, makeup and pharmaceuticals are the usual products counterfeited. Imagine purchasing a fake baby carrier whose wheels suddenly pull out while at the mall with your toddler? Or buying a perfume which contains urine and cyanide as ingredients?Cases of counterfeiting are damaging to the original brand’s reputation, which also affects sales. This is especially a big issue for companies dealing in luxury or personal branded goods, collectibles and art products. They could lose their claim to exclusivity to counterfeiters, which is much more important to them than losing sales.AmazonThe queen of e-commerce has found it difficult to have a strong grasp on counterfeit products making its way to their site. Even with the supposedly more secure Amazon Prime, fake products have found a way to get the ‘authentic’ mark on them.In April 2017, Chanel sued 24 Amazon sellers for selling replica items as the brand’s products. The judge awarded Chanel $100,000 in damages for each of the replica counterfeits.AliExpress by AliBabaIs considered as the source of the majority of counterfeit products. Advancement in technology has made it easier to generate fake receipts, tags and authenticity cards used to sell counterfeit products on AliExpress.About two years ago, AliBaba was slammed with a suit by Gucci and Yves Saint Laurent which claims that the company is doing nothing to curb the display of counterfeit products on its website. Some fake Gucci bags were advertised on AliExpress for between $2-$5, when the original retails from $795 and above.EBayPopular online auction site, is well known as a place to purchase fairly used original products. While EBay has published on its site that counterfeit products are not welcome, that hasn’t stopped an influx of knock-offs on the site.Dedicated online stores as we’ve discussed above are not the only places were counterfeit products are sold online. Platforms like Instagram and Facebook with billions of monthly users, which by virtue of their features allow for advertisement also have issues of counterfeit ads being allowed on the platforms. Customers on these platforms have been complaining about the high number of fake products passing supposed vetting process and reaching consumers.What Can Be Done?Trying to distinguish between counterfeit and authentic products from an online ad can be pretty difficult. After all, counterfeiters go the extra mile to ensure they look legit, complete with the original brand’s logo. Unless one is familiar with the legit brand, chances of spotting fakes from ads is slim. Nevertheless, taking strong definite steps to protect a brand’s products when advertised online is extremely important.On the consumer’s side: One can watch out for things like ridiculously discounted price, inaccurate information, unfamiliar designs, unknown factory as place of manufacture, carry out due diligence research and of course, report busted fakes.On the merchant’s side: The brand can decide to directly retail their products or use an authorized retailer and announce that other than the authorized retailer, they have no dealings with any other purporting to sell their products. Yet, there are times when even authorized retailers with good reputations have been shown to have counterfeit products. That’s why it is really important to have a secure and transparent distribution system.On both sides: Make use of the blockchain-powered Seal app to verify the authenticity of seal chip integrated products. Here’s how it works: brands record the details of their products on the Seal Network; a dynamic NFC chip with these records is inserted into the product; consumers can then, by using the Seal app via their smartphones, verify the authenticity of the Seal embedded product and access product information. This provides a watertight system that enables both brands and consumers to warrant secure and safe buying and selling. Gualdo Del Re is already piloting our dynamic Seal chip to eliminate cases of counterfeiting of its products.Staying safe and ensuring the products we purchase are authentic is very crucial, not only for us, but also for the young, the old, and the unborn. It’s reassuring to know that blockchain has a major role to play in achieving this.70% of counterfeit products are sold online was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 03. 17
10 ways Seal sets itself a ...
Blockchain has already shown its potential to provide an immutable system that enhances supply chain management through the application of services like product tracking. Over the last couple of weeks, we have received a lot of questions about what differentiates our product from our competitors.At Seal, we aim to connect brands and consumers while aspiring to stimulate the creation and protection of worthwhile products. Seal envisions a world in which genuine creation is valued. In order for society to stop the pollution of counterfeiting, a waterproof solution is needed. This is what we offer and here are some of the reasons why Seal is unique:1. Dynamic NFC chipWe use NXP’s state-of-the-art dynamic NFC chips over static QR codes and RFID tags. NXP is the inventor and global leader of the production of NFC chips. It holds an 85% market share in the global smartphone transit-transaction market. The chips we use are virtually impossible to crack in current day computing. Our chip has 3 layers of 128 AES encryption and additional safeguards. A chip’s processing power, connectivity, networking, and sophistication is worthless unless it is covered by a security solution that provides proven end-to-end encryption across hardware and software. Our dynamic NFC chip changes state every single time it interacts, updating the correct key on the blockchain. So even if our chip got copied somehow it would be out of sync on the blockchain, causing a visible tamper on the product.2. Full history of ownershipProducts can essentially be claimed by an owner and registered on the blockchain by stating their ownership. At our meeting with ABN AMRO bank Netherlands earlier this month, ABN AMRO showed their interest in this feature for their insurance anti-fraud team. Now it’s possible to see the entire timeline of product ownership, making collectible items instantly valuable and recognizable. There is a great need for transparency in ownership. Intellectual property rights are just not enough to deal with infringement of intellectual property. We provide the brands with full tracking of their products in which they will be able to combat midnight shifting and parallel trades as well as give them insights and analytics on the manufacturing and distribution of their products.3. Incentivizing the adoptionTo hook into the former point, we have created a way to monetize products on the secondhand market. The secondhand market is a centerpiece of our proposition and is in fact, much more ambiguous and much more prone to fraudsters than the primary market. We have the most powerful set of features and services for this market. Not only do we provide proof of authenticity on a product, we enable brands to keep earning money on their products after they’ve been sold over and over again. This works particularly well with collectible items that often trade hands. Right now, brands are paying millions of dollars to deal with the problem of counterfeiting. Our system provides brands with the tools to deal with counterfeiting while actually making money instead of paying money to protect their products. This is not only valuable to the brands, but also to society as a whole since product lifecycle control is more important than ever.4. The currency of authenticityOur entire ecosystem relies on the Seal token. With every transaction, a piece is burned, creating scarcity while adoption and demand increases. We aim to be the currency of authenticity. The currency is optimized for transacting consumer goods. Using Seal to pay for products while directly claiming ownership provides both buyer and seller a guaranteed exchange of goods. With regular FIAT transactions, there is no way to tell with certainty whether (a) the product is genuine and (b) physical money/ banknotes are not counterfeited. The Seal tokens can be used to interact with products, to pay for services (utility), to purchase products (medium of exchange) and to interact with bApps (decentralized brand apps). BApps are custom decentralized applications that enable brands to increase customer engagement and launch personalized loyalty campaigns.The Seal Architecture5. Stopping theftAnother problem we solve is theft. When buying items it’s not always known if the person selling it is the actual owner. Buying stolen items sold through a ‘fence’ is actually punishable in certain countries. Let’s say you want to buy a specific item and you meet with the person in question, his name is Larry. You scan the object and it says the owner is Kevin, you can instantly figure out that something is awry and opt not to buy it. You wouldn’t be able to claim the item since Kevin is still the owner. In the case of lost products, the owner can flag the item as lost using the Seal (web)App. He or she can enter a custom message that will be displayed the next time the product is scanned. This message could be a request to return the product to its rightful owner alongside a name and phone number. If an item of yours got stolen you can mark it as stolen in the Seal (web)app. The next time someone tries to claim it, our system would recognize the person scanning it. We could grab a plethora of information regarding the person who scanned it, this is scheduled later in Q4 2018/Q1 2019 since privacy laws are involved.6. Membership IACC, React and EEAWe are the only blockchain technology company that is part of the International Anti Counterfeiting Coalition (IACC.org, USA based). The IACC is the world’s largest non-profit organization devoted solely to protecting the intellectual property and deterring counterfeiting. Among the members of the IACC are the world’s most premium brands like Apple, Nike, Burberry, Rolex and many more. One of our advisory members, Max Blom Senior, is also the initiator/Founder of React.org (EU based). React is the anti-counterfeiting network that spans 90 countries, with over 250 members, covering all areas of industry. React is experienced in dealing with almost all areas of counterfeit goods, bringing more than 25 years of fighting counterfeiting to our organization. We also are a member of the Ethereum Enterprise Alliance. Its membership includes Fortune 500 companies, startups, academics, blockchain experts and technology vendors. The alliance bridges the gap between corporates, academia, and developers to establish a clear path to achieving the full potential of Ethereum for both enterprise and the general public.7. Accessibility of ERC20The Seal token is an ERC20 token built on top of Ethereum that works in conjunction with NFC-chips. Seal aims to be the authoritative platform that millions of people can count on when acquiring new or used products. After carefully inspecting the blockchain landscape we have chosen Ethereum to launch Seal. Vitalik Buterin’s envisioned Ethereum roadmap includes sharding as a way to address the current scalability issues. On top of this, native smart contracting is an attractive reason to adopt Ethereum. Scalability of the blockchain is one of the main challenges for all active blockchains. Fortunately, our founders have extensive knowledge of the architecture of consensus algorithms and foresee possibilities to converge IOT and AI measures to increase the scalability of our blockchain. For the future, we plan to build our own blockchain. Yet at this moment Ethereum offers a secure and accessible infrastructure for our utility token. We believe that using Ethereum is the best way to maximize our adoption rate.8. Total PLC controlFor the competitors it’s all about supply chain, for us it’s all about the relation between the brands and consumers. It doesn’t stop at PoS (Point of Sale), this is where it starts for us. For society, it is also of great importance to make the stream of products that we put into the physical world more visible. We have to be able to control the life cycles of the products we create and by extension manage our footprint on natural sources. Our product analytic services make it possible to not only control product life cycles within the supply chain but enable brands to have insight into customer netnography even when the product is discontinued. In this way, brands are also able to recollect their resources after usage. This is crucial for dealing with overproduction and the creation of waste.9. Working productWe developed a working version of the product. The Seal app is compatible with Android and iOS (iPhone 7 and up). Current features include authenticity checks, ownership transfers, and inventory management. The product is scheduled to be downloadable in the Google Play Store and Apple App Store later this year. Our business development team is actively engaging brands to onboard them. You can see a demo of our product here; https://www.youtube.com/watch?v=6j75zl4H5hQSeal app10. Out of love for creationWe fully believe in our vision, product and team, so much that we’ve put our money where our mouth is. The company reserve is locked for 1 year, after that it is slowly released over a period of another 3 years. Unlike some other competitors that have over 60% of the reserve with zero vesting.Together, we increase the desirability of authentic brands, at the expense of fake brands and heartless products.— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — —Click the link below if you’re interested in participating in our presale:Sign up for our presale here!Don’t forget to follow Seal on:- Twitter: https://twitter.com/seal_network - Facebook: https://facebook.com/sealnetworks - Linkedin: https://linkedin.com/company/sealnetwork - Telegram: https://t.me/sealnetwork (join the conversation!)Please feel free to reach out if you have any questions!10 ways Seal sets itself apart from the competition was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 03. 08
How to Cherish Authenticit ...
Taking a limousine ride to your next Awards Night, would add to an awesome experience for you. Having to own a limousine which you would probably ride less than ten times a year would likely be a tortuous experience for you. This briefly tries to paint a picture which is already unfolding: consumers are making a transition from ownership to access. Never before in history have humans had a suite of limitless options. It’s therefore not surprising to see that the available options include how they wish to acquire properties. For what products will people opt for access (use of) and which products would still be worth having? You’ll find answers as you read on.Ownership grants you full, uninterrupted rights to a particular property, everyone loves that. However, in today’s digital world, coupled with the fact that most owned properties are now being shared or rarely used, access, although with limited rights, is fast becoming a preferred option. When last did you purchase a movie CD? You probably streamed on Netflix or went to the nearest cinema with your significant other. Millennials and today’s consumers are moving towards a more efficient use of products.Benefits of Access in ConsumerismBefore now, access, usually synonymous to renting, was cloaked in negative perception and stigmatization. Many saw it as wasteful, expensive and a sign of not being well-to-do. It’s obvious, the tides are turning, and more and more millenials, are opting for access over ownership. A lifestyle of access is now in vogue, consumers 4now have varieties at their disposal, anytime, anywhere. The best part? They don’t have to own it and get burdened with the baggage.Today’s consumer would rather pay for the experience they get from using a property than take on the huge responsibility and costs associated with owning the property. Especially, when they are aware this experience could be gotten through access to the property, even without them having ownership.Most times, consumers of this age favour access over ownership for digital products or products which can be easily shared, like music, car rides or books. That’s because sharing and access does not actually work in all cases. Although, sharing and access businesses like Uber, Netflix and Airbnb have recorded huge success. But, for properties like art, branded personal goods, luxury or classic items, ownership would always be the case. In fact, being special properties, value of ownership for them would increase.New Cloak of Value for OwnershipBeyond doubts, access based businesses like the ones we mentioned above have shown that the sharing economy is here to stay. The important question left to ask is how this will affect society — producers and consumers? It’s already evident that society has adopted the new transition. Nevertheless, ownership would not become obliterated, instead, value of ownership would rise for special items and items of personal value.The transition towards the sharing economy raises one big question, that involves all of us. Are we willing to give up ownership? Or better, what will still be worth having? Owning a movie on DVD doesn’t seem to be very interesting unless you’re planning to watch the same movie over and over again. But what if you spent months anticipating and searching for that limited edition item, that completes your collection? Or a piece of family heritage. This is not just a matter of ‘civilized’ materialism, these items hold special personal value. These items are not a product of fast production but are forged out of hard work and meaningful effort. They embody authenticity. The value of these authentic products are more than just the intrinsic value that can be expressed in financial units. It is more important than ever to protect the value of authentic products.Distressingly, the over $100 billion sharing economy brings to the fore issues of authenticity of products. Another issue to be expected would be the increase in the need for establishing ownership of those special properties earlier mentioned.Protecting AuthenticityWhile we admit that the sharing economy would continue to expand, we must acknowledge the fact that people still wish to have ownership of certain items they value. But with counterfeiting on the high, many consumers resort to access as they are unable to verify a product’s authenticity. Counterfeiting not only puts life and limb in danger, it also tarnishes the reputation of a brand. Being able to claim ownership to a product would soon become essential for people who deal in special goods, like art collectors.To address these issues, adopting NFC chips solutions would be the best. Seal, a start-up that uses blockchain integrated NFC chips to protect the authenticity of valuable products, would be offering this solution through an app that let’s one verify the authenticity of products that have an NFC chip embedded in them. By inputting details and information of an item on the blockchain, it becomes easy for anyone to trace the product from manufacturer to the current owner or individual with access. It works by incorporating relevant information of a physical product into an NFC enabled Seal Chip. This information constitutes a digital counterpart of the product on the blockchain. A consumer with a smartphone running the Seal App, can ‘automagically’ verify a product’s authenticity with a tap.Seal app demo for collectors itemOn the other hand, consumers can confirm the authenticity of a product they wish to own or gain access to via an NFC chip on their mobile. People can also register their own properties, especially the special properties earlier mentioned, on the Seal Network, making it easier to prove ownership if the need ever arises. Such services would be paid for using the Seal Tokens. With Seal, brands can repair any damaged reputation (due to counterfeiting) by recording the details of all their authentic products on the blockchain. Anyone along the supply chain would be able to verify each product.Consumer’s interaction with products is changing. Access is gaining popularity, because for a lot of goods, it means that the efficiency of use grows. Simultaneously, ownership for special goods would also continue to grow. Blockchain technology would play a huge role in this transition process by helping brands and individuals protect their ownership.How to Cherish Authenticity in The Transition From Ownership To Access was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 02. 26
How Ethereum Found the Pot ...
18. 02. 17
New generation smartphones ...
The guy just ahead of you waved his smartphone and paid for his coffee at Starbucks, and that’s not all! Remember the other day when that lady walked out with her groceries through Walmart’s Mobile Express lane without standing in the queue. As absurd as it may look to someone not using mobile wallets, this is pretty much the future of mobile payments.NFC- Near-Field Communication is transforming mobile payments throughout the world.NFC or near-field communication is a communication technology that allows transfer of data between two devices by bringing them within 4 cm of each other. The technology is increasingly available in most of the latest smartphones, courtesy of the fact that top smartphone companies back two of the top 10 mobile payment solutions.A Brief Overview of the NFC TechnologyIn simple terms, it’s a peer-to-peer data transfer technology done over radio waves by keeping the two devices close to each other, with one of these devices being a smartphone or smart device and the other is usually a passive electronic tag. As far as the history of NFC goes, it is a successor of the radio-frequency identification (RFID) technology, with NFC being specifically designed for smartphones.NFC and SmartphonesNFC, or rather RFID, was first patented in 1983 but, the technology didn’t see any significant innovation until the early 2000s. However, ever since the establishment of NFC forum, the technology has seen a major uplift, and in fact, it’s a part of most of the modern smartphones.As of now, there’s a vast list of smartphones that support NFC technology, including brands like Apple, Google, HTC, Samsung, Sony, Huawei, Microsoft, and Nokia among others.One of the latest development is in that of Apple’s iPhone devices. Apple has in-built NFC feature since the launch of iPhone 6, but it was added to facilitate payments through Apple Pay only. In its latest iOS 11 update, Apple extended NFC tag reading abilities for its iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X devices. While Apple doesn’t have native NFC scanning ability, requires an app, it is quite likely to introduce the feature in upcoming models.Android phones have fared better, regarding the adoption and evolution of NFC, with features like Android Beam available since the release of Android 4.0. Android Beam takes NFC to a new level, allowing users to transfer photos, files, and videos, by using both NFC and Bluetooth services. A majority of medium to higher smartphone models come with in-built NFC chips, allowing users to enjoy features like tag reading, mobile payments, and data transfer.Use Cases of NFC/RFIDWhile smartphone mobile payments are the most common use of NFC at the moment, the technology itself holds immense potential for future. Some of its use cases have already received mass appreciation, includingMobile payments: One of the primary applications of the NFC technology is in the mobile payment industry, and it has seen massive growth in the past couple of years. A report from GSMA expected mobile payments to reach $1.3 trillion in 2017, driven partly by NFC and similar identity management services.Public transportation: NFC has already made its way in the public transportation domain, with countries such as the U.S, Germany, and Canada being some of the early-adopters of the technology.Smart devices (Apple watch): Smart device industry is another primary adopter of the NFC technology, with products like Apple Watch, which allows its users to make Apple Pay payments by just tapping on it.Advertisement signboards: Battersea’s digital dog campaign run using RFID tags is one of the best examples of using RFID technology for billboards. The uses of NFC-backed sale boards in real estate is another favorite use case.Retail industry: The retail sector is aggressive adopting NFC/RFID technology, with players like Amazon, Macy’s, Neiman Marcus, and WalMart using RFID/NFC technology for multiple functions.The automotive industry is using NFC extensively in the past couple of years, although its primary adoption is seen in luxury brands only. The keyless vehicle entry system is one of the best examples of NFC in the automotive industry. More than 5.19 million automobiles with NFC-enabled systems are likely to exist by 2021.What’s even more exciting is to see innovative implementations of NFC technology with other cutting-edge technologies such as blockchain. Seal, a blockchain-backed product authentication platform, combines the features of NFC technology with blockchain, creating the best of both. One of the potential use cases for Seal’s blockchain-powered NFC platform is product authentication, allowing users to access product information with a simple scan. All the details of the product are stored on Seal’s blockchain, ensuring zero tampering while facilitating easy product verification. Since the blockchain works as a distributed ledger, any data stored on it is almost impossible to tamper.Future of NFC AdoptionNFC is solidifying its feet in multiple industries. In addition to its current usage, NFC has strong potential for handling concerns such as counterfeiting. According to some estimates, the global fake goods trade is worth close to half a trillion dollars annually, and it’s not limited to a single industry. NFC could be an active countermeasure against counterfeiting, allowing customers to access product information instantly. Seal’s blockchain-enabled NFC tag reading capability is one such deterrent against counterfeiting. It stores product information on the blockchain, and access to this info is available on scanning with a smartphone.With the lower cost of installation and management, mass adoption is inevitable in future. What’s interesting is to see how different industries use the enormous potential of NFC technology through technological breakthroughs in future.New generation smartphones: Changing Device Interaction with Native NFC Capability was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 02. 16
3 Reasons why you own more ...
If you have ever bought a nice designer bag for less than half its price at a shady corner store then we’re both pretty sure that you own a counterfeit product. But the manufacturing and distribution of counterfeit products nowadays are far more evolved than just selling fake products from a shady corner store. These fraudulent ways of money making are very subtle and it’s almost impossible to distinguish the genuine from the counterfeits. This is not only a problem for the customer. No, the delicate ways of falsification make it even difficult for the seller to make the distinction between a real and a fake product, if they even check the products at all.Let’s go through some of these fraudulent methods of the dark side of manufacturing. 1. Official retailers sell fake products Who hasn’t bought a fake Michael Kors bag or that shiny Versace towel on a vacation? Well that was a conscious decision to buy a corrupt product that doesn’t live up to the standards of the brand. Truth is that you’ve probably also bought a fake product when you had the belief that you were buying the real deal. The actual problem is that fake products are even sold by official retailers. We see more and more counterfeit goods that are an exact replica. This makes it almost impossible to distinguish real from fake. Even store owners and salespersons are often not able to determine what is real, because there is no waterproof way to insure authenticity. Recently, Fox news revealed the results of an 11-month investigation on a popular luxury store on fairfax selling well-known streetwear brands. The Los Angeles based store sold counterfeit products from highly popular brands like Rhude, A bathing ape and Fear of god. This even led to an altercation in front of the store when misguided consumers heard about the news. The sales of counterfeit goods seem to happen more often in stores, but even more so online. Online marketplaces like Ebay, Amazon and Alibaba have faced multiple cases of accusation for hosting the sales of counterfeit goods.2. Midnight shifts Midnight shifts, also known as Ghost shifts are common phenomena that refer to the manufacturing company taking the intellectual property of the brand to make some products for their own benefit. You might have the belief that fake products are good rip-offs made in a factory next to the factory that makes the actual product. In fact, most of the time the fake product is made in the same company in a illegitimate, fraudulent way. Just imagine you are the CEO of a brand, you give your production partner the order to produce 10.000 brand new bags. The manufacturing partner makes the 10.000 bags plus an extra 10.000 bags for his own, after all you were the one that gave them the recipe. This happens a lot more often than we realise and it’s hardly traceable. So while you’re trying to launch a new product, your “partner” is out there selling copies of your product to sponsor criminal activity. 3. Parallel import parallel import, also known as arbitrage is used by internal parts of brands to misguide both the customer and the brand. Products are often sold at different prices in different regions. Let’s say that you’re a store owner in Paris. You’re products are sold for higher prices than the same product in China. So what happens with parallel import is that the store owner in Paris buys the products from the Chinese market and then sells it at the European price. This happens under the radar of the brand and thus the owner of the intellectual property, and is therefore also at the expense of the brand. Most of the products that go through consumer traffic are protected by their intellectual property rights. But these rights do not deal with counterfeiting. For example, Trademark logos can be easily printed on fake products. Absolute is the only wayThe message is clear: If you buy a product that is valuable make sure that you check if the product is authentic. Unfortunately, most products are not equipped with a component that proves the authenticity of the product. But the future is promising. Blockchain technology might offer a solution to this problem. Seal developed the technology that enables customers and distributors to easily and effectively verify the authenticity of any product. The system Seal uses is based on the combination and NFC chips which are integrated to the Seal Network blockchain. By simply scanning the NFC chip with the Seal app the consumer can be sure that he is purchasing a piece of genuine creation.A well-informed customer can hardly be confused. Let’s enable each other to enjoy genuine creation and actually support the brands that we appreciate.3 Reasons why you own more fake products than you realise was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 02. 13
Protecting the value of cr ...
We all know that feeling of gratification when you worked hard to buy that special item you really wanted. But what do we actually value? Is it merely a case of nice aesthetic or maybe it’s the premium fabric or the newest technological improvement. In fact, these features are not the reasons why we value certain products more than others. Value doesn’t come from features, it comes from authenticity, hard work, constant error leading to progress and real, genuine craftsmanship. Let’s take Rolex as an example. You don’t buy a Rolex just because you want a watch, because it’s not just an ordinary watch. You actually buy a piece of legacy. Its creator has put in a lot of work to make it, and you worked hard to purchase it. The things we value just don’t come easy, it is as simple as that.Now, let’s discuss a seriously harmful problem. If these products we value are so precious to us, then why do we allow the fact that these authentic creations are constantly being copied, bringing forth a market that sometimes even outperforms the actual market. According to the International Trademark Association, $460 billion worth of counterfeiting goods were bought and sold in 2013. These counterfeits do not only infringe IP, but also intentionally deceive customers. Counterfeits also have a great impact on lost revenues, reputational damage and employment. Where more and more honest companies struggle to survive, these counterfeiting based company grow incrementally. Frontier Economics’ forecast for 2022 paints a grim future. The total costs of the counterfeiting industry in 2022, excluding software is between $1516bn and $1954bn. Over 85% of all counterfeit products are currently produced in China. Counterfeit products are not only harmful to the economy, but also to each individual’s wellbeing. The list of counterfeited products varies from designer goods to even food and medicines. This is where the issue gets real. Where companies can “often” identify what product is real or fake, the actual customer has no clue when he consumes a fake product. This means that our own naivety is part of the reason why this problem can lead to life threatening situations.How can we stop this phenomena? If it’s even possible to stop this constant eruption of illegal commerce. Or even more importantly how can we protect the value of creations that contribute to us as individuals and humanity as a whole? Both companies and governmental organizations stepped in to come up with solutions. This led mostly to temporal ways to counter the counterfeiting problem. Despite of the improvements in the legal framework regarding intellectual property rights, companies are often disappointed by the results of their attempts to prevent counterfeit goods.Anti-counterfeiting methods of our time are easily copied, e.g. serial numbers, holograms or QR codes. In order to solve the problem there must be a way to ensure the data is not duplicable. Anti-counterfeiting is an endless cat-and-mouse game between counterfeiters and security specialists. Inevitably, all offline authentication methods become compromised, as long as a financial motive exists. Online authentication is the next step to ensure authenticity, but the data marked on the product can be copied as well. The emerging blockchain technology might be one step in the right direction.Up until now these measures were able to either verify authenticity, trace its path of ownership or identify the source, but in order to really solve the problem all of these three requirements must be captured. And the most complicated part about it, is that the use of this product needs to be as easy as possible and preferably invisible. Fortunately, there might be a technological breakthrough that brightens the horizon.Verifying authenticity with a simple scanWe as Seal integrated blockchain technology into micro NFC chips that serve the required functions through the use of smart contracts. The decentralized nature of the blockchain based network, makes it virtually unhackable and impossible to imitate. The solution is complex, the use is surprisingly easy. By the use of a simple Seal application anyone can easily scan the Seal chip with his own mobile device to track the products road from its source to its new owner. It instantly shows the product’s value and proves authenticity. This promising technology might be able to deal with the problem of counterfeiting for good.But technology won’t do the trick by itself. The first step to protecting the value of creation, comes through awareness and responsibility. If we don’t take account of what’s going on and keep buying products which are fake and dangerous, then these illegal enterprises will keep on growing and cause more damage. It is time that we as individuals become aware of the problem and stop participating in this industry of corruption. That is the only way to ensure that genuine craftsmanship is praised, real solutions are maintainable and the authentic value of creation is protected.Seal Brand Movie ‘Out of love for creation’:https://medium.com/media/950312e4cfb8932ab15807a6bd571750/hrefProtecting the value of creation was originally published in Seal Network on Medium, where people are continuing the conversation by highlighting and responding to this story.
18. 02. 09
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