NEXT Blockchain for Creators
Nowadays we can see a growing number of blockchain projects with the purpose to protect creators’ copyright of intangible and vulnerable digital contents. South Korea’s CJ Corp is tapping Amazon’s blockchain for music copyrights, and global media giant Warner Music Group revealed that it will be creating digital assets using a new public blockchain backed by CryptoKitties.With the tamper-resistant, irreversible, and traceable nature of blockchain, digital content creators can expect to keep a reliable record of their copyright, and sue against traceable infringement. However, dominant digital content platforms still have a long way to go to achieve this.The digital content market is estimated to be valued at $283.3 billion as of 2019 and is expected to double by 2023. The market size of more than $500 billion is equivalent to Singapore’s GDP in 2019.This market is currently dominated by major platforms such as Facebook, Amazon, YouTube, and Getty Images. As a result of the monopolized distribution channels, individual content creators who provide digital content are facing the following challenges.What are creators faced with today?Unfair Revenue DistributionDominant online platforms monopolize distribution and share revenue with creators in an unfair manner. Image and design content platforms such as Getty Images share 25% of their revenue with content creators. SNS (Social Networking Service) such as Facebook and Instagram, do not share any of their revenue with content creators even though the creators are the fountain of their service environment.Unclear Content Copyright OwnershipOn various platforms, individuals post and share their photos, messages, and video on various platforms. Although creators should retain the rights for these contents, most of the platforms freely use them for their marketing and commercialization in exchange for their services and data.Corporate-Friendly Platform OperationYouTube has blocked individual creators who act as a public critic. When advised by advertisers, YouTube blocked the accounts of the creators who criticized their products and services. As the use of videos for criticism did not constitute copyright infringement by fair use, reviewers did not expect their accounts to be blocked. However, YouTube imposed sanctions on legitimate reviews upon unreasonable requests from some advertisers.NEXT Blockchain, the technical solution for content creatorsIt is fair that creators should have ownership over their creation. They have the right to know how their contents are being distributed and how much revenue they are generating. Understanding this scheme allows them to decide whether to commercialize their digital assets and get a fair share of revenue. OGQ protects their ownership rights over their creations by using the following methods.a new ecosystem for creators powered by the NEXT blockchainSeparation of Platform Services and Content CreationsIf creators can create content independently from platform service, their copyright can not be subject to the platform. Which means that creators can protect their creation even if the platform removes their content or blocks their account, or forces them to do so. The OCS (OGQ Creator Studio) enables creators to own their copyrights and makes it easy for them to edit and manage their content. Using the copyright and content stored in their OCP (OGQ Central Platform, a central content platform), creators can upload it to various platforms around the world.Transparent and Irreversible Recording of Content and its Copyright through BlockchainOGQ keeps a record of all content and copyright in the OCP on the Right for All Creators Blockchain (“NEXT”) using blockchain technology. The content data and copyright recorded in the NEXT guarantees the creator’s ownership over their content and creative activities as long as the blockchain ecosystem continues.Fair Distribution of Revenue using CryptocurrencyAll transactions using cryptocurrency are recorded on the blockchain fairly and securely. There are no currency exchange fees or cross country transmission costs when using cryptocurrency. XRT is a cryptocurrency used by the OGQ’s NEXT. OGQ distributes revenues to all creators around the world through XRT using a transparent and fair process.New content platforms are popping up every day. Some platforms are launched, promising better revenue sharing for creators. Although the entry of new competitors threatens existing businesses, OGQ welcomes them as we believe that it creates a better environment for creators. In collaboration with our partners using NEXT, we can drive innovation, paving the way to the future.How can OGQ creators use this service in practice?The OGQ Creator Studio (OCS)The OGQ Creator Studio (OCS) offers creating tools that can be used by the general public and amateurs as well as professional creators. It helps them create high-quality content easily according to the level of their expertise. As important as GUI, a high level of user-friendliness can attract creators, and lead to exponential growth of contents created.Creation Tools at OGQ Creator StudioApart from the tech-based tools, OCS also serves as a content management system for creators. Creators can upload contents to OGQ markets through the creator studio, and manage the status of contents (such as the content price, content license, and the market where the contents are to be sold).OGQ has been cooperating with the Korea Copyright Commission to issue UCI (Universal Content Identifier) code for digital contents. All original contents uploaded through OCS can be issued with an UCI code, which stands for the creator’s legal ownership and right of the content.Now that OCS is equipped with the NEXT blockchain, the legally persuasive proof of copyright will be recorded on the NEXT blockchain simultaneously, which continues to provide a traceable and tamper-resistant evidence for creators to defend all rights with regard to the contents.Technical and Legal Copyright SolutionWhat’s else?Now we can understand how NEXT blockchain works to protect creators’ copyright of contents. How can the NEXT blockchain ecosystem work to ensure fair distribution of revenue for creators then?In the next post, I will introduce more about the token economy in the NEXT environment. Please stay tuned!— — — — — — — — — -FOR INQUIRIES:master.o@xreators.comNEXT Blockchain for Creators was originally published in XREATORS on Medium, where people are continuing the conversation by highlighting and responding to this story.
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