Listening Mind is a global marketing data platform based on blockchain.
First, fair compensation is provided to search data producers.
Search panels are collected in more than 20 countries in Asia, Americas and Europe to collect and analyze their profile data, search data, visit data, location data, and more. Enterprise customers will analyze this data and use it in their own marketing, and users participating in the search panel will receive LMT tokens as a reward .
The data collected through listening mind users is provided to companies and public institutions under a transparent management system with a block chain-based system. Therefore, companies can utilize the data to reduce waste of unnecessary advertising budgets, and to establish effective strategies and execute marketing activities.
AI, MACHINE LEARNING
What is Listening Mind proj...
LISTENING MIND COLLECTS AND ANALYZES CONSUMER INTENTION DATA THROUGHOUT THE CONSUMER PURCHASE DECISION JOURNEY, ENABLES COMPANIES TO GAIN A DEEPER UNDERSTANDING OF CONSUMERS, AND RETURNS REWARDS TO INDIVIDUAL SEARCH USERS AS WELL AS FIXING THE DATA MONOPOLY OF SEARCH ENGINES AND PORTALS.Two problems Listening Mind aiming to solveAs we all know, 20 years have passed since the appearance of the #Internet, and the search engine has become an integral part of our daily lives. Presently, around 84% of consumers are conducting some sort of search in their consumer purchase decision journeys. Thanks to search engines such as #Google, #Yahoo, #Baidu, #Naver, and #Yandex, we are able to collect a range of information that allows us to make reasonable decisions.Of course, the information that consumers enter search engines can help companies to understand consumers to a greater extent. Given that search ad, which will develop into a $126 billion market by 2020, are based on the #keywords put into search engines by consumers, it is easy to see how much value consumers have given to search engines.However, there are two major problems with search services today. First of all, there is no fair compensation for search users who provide information as they search. Furthermore, at no time do search users know which company uses their information and how it is handled. The second problem is #consumer #information monopoly by search engines. Companies are not obtaining sufficient consumer information from search engines, even though they have contributed significantly to the growth of the search advertising market. If companies can get in advance what information consumers are looking for during the purchase decision process, they would be able to utilize their advertising budgets more efficiently through optimized #marketing #campaigns based on data.
19. 04. 22
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