Listening Mind

Global marketing data platform

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reference material Whitepaper.pdf


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Project introduction

Listening Mind is a global marketing data platform based on blockchain. First, fair compensation is provided to search data producers.
Search panels are collected in more than 20 countries in Asia, Americas and Europe to collect and analyze their profile data, search data, visit data, location data, and more. Enterprise customers will analyze this data and use it in their own marketing, and users participating in the search panel will receive LMT tokens as a reward .

The data collected through listening mind users is provided to companies and public institutions under a transparent management system with a block chain-based system. Therefore, companies can utilize the data to reduce waste of unnecessary advertising budgets, and to establish effective strategies and execute marketing activities.

Executives and partners












Why is Listening Mind proje...

Search Data is a “non-biased total data to ensure the true representativeness” and “searching” dominates the entire buying process and consumer behaviorTraditional research methods, such as questionnaires and user interviews, have the distinct disadvantage that they can be highly influenced by the environment or the question content or interviewer’s intent. Search data is information that displays one’s desire without bias. Other than the search data, no other kind of data presents more clearly the needs and desires of consumers, how they think and act, and why they are trying to do so.According to a McKinsey survey, 84% of consumers conduct online searches before walking into a shop. Such pre-purchase search activities of consumers have been accelerated by the spread of mobile terminals. Therefore, it is no surprise that AIDMA (Attention — Interest — Desire — Memory — Action), which used to be the classic CDJ model, has been replaced by AISAS (Attention — Interest — Search — Action — Share).The act of searching for information to make a reasonable decision is called the ‘Zero Moment of Truth’ (ZMOT) by Google; ZMOT is derived from the ‘First Moment of Truth’ (FMOT) when a customer is initially found with the product or brand in a shop (offline). which occurs when you are first drawn to a product or brand online wields the strongest influence on the entire CDJ; search engines are the most influential entrants of ZMOT, regardless of countries or industries. If businesses can obtain the data that interests and entices search users, they will be able to figure out what the users search for before walking into a store, which products they compare, and what aspects they value the most. Simply by acquiring these types of information will be a turning point that will dramatically change the conventional marketing strategy and subsequent implementation.Forrest Research, which researched Microsoft’s search engine Bing, discovered that the search process dominates the consumers’ overall conversion activity from the initial research on products and services to the post-purchase experience. More than 70% of consumers have used search engines to search for new products and services, and have also used search engines to consider and buy (research, compare, deal). Another 50% stated that the purchase decision was made based on the search, and 20% of respondents stated that search engines were the most influential source for purchasing decisions. McKinsey survey discovered that 84% of potential customers were conducting research through the search process at the ZMOT stage., we have recently collected and analyzed social posts and community articles using AI-powered natural language processing technology. Based on these efforts, we have attempted to better understand consumers’ attitudes and behaviors. However, it’s not really that easy to get rid of the high level of biases that easily occur in social media due to the social behavior and user behavior in the community that wants to exaggerate or exaggerate oneself. Nevertheless, search data is information that displays your desires without bias. Other than the search data, no other kind of data presents more clearly the needs and desires of consumers, how they think and act, and why they are trying to do so.

Listening Mind

19. 04. 28

What is Listening Mind proj...

LISTENING MIND COLLECTS AND ANALYZES CONSUMER INTENTION DATA THROUGHOUT THE CONSUMER PURCHASE DECISION JOURNEY, ENABLES COMPANIES TO GAIN A DEEPER UNDERSTANDING OF CONSUMERS, AND RETURNS REWARDS TO INDIVIDUAL SEARCH USERS AS WELL AS FIXING THE DATA MONOPOLY OF SEARCH ENGINES AND PORTALS.Two problems Listening Mind aiming to solveAs we all know, 20 years have passed since the appearance of the #Internet, and the search engine has become an integral part of our daily lives. Presently, around 84% of consumers are conducting some sort of search in their consumer purchase decision journeys. Thanks to search engines such as #Google, #Yahoo, #Baidu, #Naver, and #Yandex, we are able to collect a range of information that allows us to make reasonable decisions.Of course, the information that consumers enter search engines can help companies to understand consumers to a greater extent. Given that search ad, which will develop into a $126 billion market by 2020, are based on the #keywords put into search engines by consumers, it is easy to see how much value consumers have given to search engines.However, there are two major problems with search services today. First of all, there is no fair compensation for search users who provide information as they search. Furthermore, at no time do search users know which company uses their information and how it is handled. The second problem is #consumer #information monopoly by search engines. Companies are not obtaining sufficient consumer information from search engines, even though they have contributed significantly to the growth of the search advertising market. If companies can get in advance what information consumers are looking for during the purchase decision process, they would be able to utilize their advertising budgets more efficiently through optimized #marketing #campaigns based on data.

Listening Mind

19. 04. 22

Transaction History

Preparing to be listed on cryptocurrency exchanges
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* Written questions can not be edited.

* The questions will be answered directly by the token team.

  • 돌마리 Jun 05. 2019

    "리스닝 마인드" 프로젝트 꼭 성공하시길 기원합니다^^

  • wether Jun 05. 2019

    빅데이터를 제공하는 플랫폼인가요.
    데이터를 제공하는 소비자에게 토큰으로 보상하는 구조인지요.

  • 이성**** Jun 05. 2019

    어떻게 활용하면 될까요?

  • 도니아자 Jun 04. 2019

    검색데이터는 어디서 수집하는지 궁급합니다. 나아가 세계 최고의 검색사이트 구글과 함께 협약하면 최고의 가치를 인정받을거 같습니다. 응원하겠습니다 화이팅~!!

  • Atomicfloyd Jun 04. 2019

    추후에 어떤 분야의 어플들과 협업할 예정인가요

  • 박지**** Jun 04. 2019

    검색을 하고 광고를 보다 보면 보상을 받을 수 있다는 말인가요?

  • 공릉싸커 Jun 04. 2019

    소비자 정보는 어디를 통하서 어떻게 수집되나요?

  • 냐옹아 Jun 04. 2019

    초기 수량 과 소각절차
    LMT 흥해랏

  • 린치폴 Jun 03. 2019

    인터넷소비자 데이터를 수집하여
    가공해서 기업에게 마케팅 솔루션으로 판매하는 구조로 알고있는데요~ 인테넷소비자 데이터의 개인정보침해관련 등 문제의 발생할 가능성은 없는건가요~?

  • 너털웃음 Jun 03. 2019

    상장은 언제쯤 인가요?

  • 글즈 Jun 03. 2019

    이벤트를 어떻게 하는지 궁금합니다

  • 키스를퍼붓다 Jun 03. 2019

    개인정보는 어디까지 제공이 되는 것인지? 그리고 어떻게 검색데이터를 수집해 가는지? 예를 들어 어떤 사이트에 로그인을 해서 검색을 하면 회원정보와 검색데이터를 가져가는 것인지?

  • 꽃핀 Jun 03. 2019


  • smile4jc Jun 03. 2019

    그런 데이터를 다 블록체인에 기록하기엔 한계가 있을텐데요, 확정성이 있는 블록체인을 만들어야되는데 자체적인 블록체인을 만들려고 하는게요 혹은 다른 블록체인을 사용할려고 하는거에요?

  • 츌룰루 Jun 02. 2019


  • gm**** Jun 02. 2019

    네이버 구글과 같은 검색엔진을 직접 만들고 해당 패널을 통해 입력된 검색어를 데이터로 축적하는 서비스인가요?
    그 과정에서 데이터 생산자에게 토큰 보상 이용자에게 토큰 사용을 하는 형태인지 궁금합니다.

  • 김섹서 Jun 01. 2019

    메인넷 일정이 궁금해요!

  • jack Jun 01. 2019

    상장 프리미엄 목표가 몇 %입니까?

  • 양철곰 Jun 01. 2019

    스테이깅을 지원하나요?

  • odyssey9 May 31. 2019

    검색엔진이란 현재 우리가 사용하는 모든 엔진에 적용한다고 보면되나요?

Platform ERC20
Hard cap -
Audit -
Stage -
Location -
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