Listening Mind

Global marketing data platform

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reference material Whitepaper.pdf


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Project introduction

Listening Mind is a global marketing data platform based on blockchain. First, fair compensation is provided to search data producers.
Search panels are collected in more than 20 countries in Asia, Americas and Europe to collect and analyze their profile data, search data, visit data, location data, and more. Enterprise customers will analyze this data and use it in their own marketing, and users participating in the search panel will receive LMT tokens as a reward .

The data collected through listening mind users is provided to companies and public institutions under a transparent management system with a block chain-based system. Therefore, companies can utilize the data to reduce waste of unnecessary advertising budgets, and to establish effective strategies and execute marketing activities.

Executives and partners












Why is Listening Mind proje...

Search Data is a “non-biased total data to ensure the true representativeness” and “searching” dominates the entire buying process and consumer behaviorTraditional research methods, such as questionnaires and user interviews, have the distinct disadvantage that they can be highly influenced by the environment or the question content or interviewer’s intent. Search data is information that displays one’s desire without bias. Other than the search data, no other kind of data presents more clearly the needs and desires of consumers, how they think and act, and why they are trying to do so.According to a McKinsey survey, 84% of consumers conduct online searches before walking into a shop. Such pre-purchase search activities of consumers have been accelerated by the spread of mobile terminals. Therefore, it is no surprise that AIDMA (Attention — Interest — Desire — Memory — Action), which used to be the classic CDJ model, has been replaced by AISAS (Attention — Interest — Search — Action — Share).The act of searching for information to make a reasonable decision is called the ‘Zero Moment of Truth’ (ZMOT) by Google; ZMOT is derived from the ‘First Moment of Truth’ (FMOT) when a customer is initially found with the product or brand in a shop (offline). which occurs when you are first drawn to a product or brand online wields the strongest influence on the entire CDJ; search engines are the most influential entrants of ZMOT, regardless of countries or industries. If businesses can obtain the data that interests and entices search users, they will be able to figure out what the users search for before walking into a store, which products they compare, and what aspects they value the most. Simply by acquiring these types of information will be a turning point that will dramatically change the conventional marketing strategy and subsequent implementation.Forrest Research, which researched Microsoft’s search engine Bing, discovered that the search process dominates the consumers’ overall conversion activity from the initial research on products and services to the post-purchase experience. More than 70% of consumers have used search engines to search for new products and services, and have also used search engines to consider and buy (research, compare, deal). Another 50% stated that the purchase decision was made based on the search, and 20% of respondents stated that search engines were the most influential source for purchasing decisions. McKinsey survey discovered that 84% of potential customers were conducting research through the search process at the ZMOT stage., we have recently collected and analyzed social posts and community articles using AI-powered natural language processing technology. Based on these efforts, we have attempted to better understand consumers’ attitudes and behaviors. However, it’s not really that easy to get rid of the high level of biases that easily occur in social media due to the social behavior and user behavior in the community that wants to exaggerate or exaggerate oneself. Nevertheless, search data is information that displays your desires without bias. Other than the search data, no other kind of data presents more clearly the needs and desires of consumers, how they think and act, and why they are trying to do so.

Listening Mind

19. 04. 28

What is Listening Mind proj...

LISTENING MIND COLLECTS AND ANALYZES CONSUMER INTENTION DATA THROUGHOUT THE CONSUMER PURCHASE DECISION JOURNEY, ENABLES COMPANIES TO GAIN A DEEPER UNDERSTANDING OF CONSUMERS, AND RETURNS REWARDS TO INDIVIDUAL SEARCH USERS AS WELL AS FIXING THE DATA MONOPOLY OF SEARCH ENGINES AND PORTALS.Two problems Listening Mind aiming to solveAs we all know, 20 years have passed since the appearance of the #Internet, and the search engine has become an integral part of our daily lives. Presently, around 84% of consumers are conducting some sort of search in their consumer purchase decision journeys. Thanks to search engines such as #Google, #Yahoo, #Baidu, #Naver, and #Yandex, we are able to collect a range of information that allows us to make reasonable decisions.Of course, the information that consumers enter search engines can help companies to understand consumers to a greater extent. Given that search ad, which will develop into a $126 billion market by 2020, are based on the #keywords put into search engines by consumers, it is easy to see how much value consumers have given to search engines.However, there are two major problems with search services today. First of all, there is no fair compensation for search users who provide information as they search. Furthermore, at no time do search users know which company uses their information and how it is handled. The second problem is #consumer #information monopoly by search engines. Companies are not obtaining sufficient consumer information from search engines, even though they have contributed significantly to the growth of the search advertising market. If companies can get in advance what information consumers are looking for during the purchase decision process, they would be able to utilize their advertising budgets more efficiently through optimized #marketing #campaigns based on data.

Listening Mind

19. 04. 22

Transaction History

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comment 211

* Written questions can not be edited.

* The questions will be answered directly by the token team.

  • 떡상가자아 May 26. 2019

    기존 마케팅 방식보다 블록체인을 이용한 마케팅 방식에 장점은 무엇인가요?

  • qa**** May 26. 2019

    리스닝 마인드 협력업체는어디져?

  • kch5105 May 26. 2019

    1,언제 IEO하나요?

  • er**** May 25. 2019

    검색 정보 제공에 있어서 개인 정보 등에 위험은 없는지 궁금 합니다.

  • crcyh May 25. 2019

    LMT 선투자자들에게는 어떤 혜택이 있나요?

  • 배길**** May 25. 2019

    검색정보가 검색 키워드를 말하는 건가요? 그렇다면 검색 키워드 정보가 어떤 가치가 있길래 보상이 가능한건지 궁금합니다.

  • thejjang May 25. 2019

    소비자의 의도란걸 어떻게 알수 있나요? 단순히 검색이 많다고 구매의서가 있는것도 아닐텐데... 다른목적으로의 검색도 많을텐데 의도를 알수있을까요???

  • 민근잉 May 25. 2019

    협력업체는 어디어디인가요?

  • tk**** May 25. 2019

    거래소 상장은 어디로 하실건가요?

  • ar**** May 25. 2019

    리스닝 마인드 파이팅!!!

  • 대갈대박 May 25. 2019

    리스닝 마인드 플랫폼에서는 블록체인이 어떻게 쓰일지 궁금하네요

    혹시 백서는 어디에서 볼 수있을까요?

  • 뽀유 May 25. 2019

    해외에서 비슷한 프로젝트 코인은 무엇이 있나요?

  • pupajj May 24. 2019

    상장 시즌

  • he**** May 24. 2019

    리스닝마인드의 성공을 기원합니다
    보상 체계는 어떻게 되나요 ?

  • 은파 May 24. 2019

    언제 상장하나요?

  • 벤자민 May 24. 2019

    향후 거래소 상장일정은 어떻게 되나요?

  • Beaver May 23. 2019

    자체 검색엔진을 기반으로 하나요?

  • hello May 23. 2019

    보상의 종류에는 어떤게 있나요

    Listening Mind Person in charge May 23. 2019

    검색패널에게는 매달 100 LMT를 보상하게 됩니다
    또한 LMT로 거래소에서 교환할 수도 있고, 브랜드샵에서 사용할 수도 있습니다

  • 강세팔 May 23. 2019

    검색을 바탕으로 제품의 비교분석을 제공하나요?

    Listening Mind Person in charge May 23. 2019

    검색 키워드 데이터와 검색 결과 데이터에는 많은 소비자의 구매의도를 분석할 수 있는 많은 데이터가 있습니다
    제품의 비교 분석도 가능하고, 왜 그 제품을 선택했는지에 대한 분석도 가능합니다
    많은 분석데이터를 분석하고, 인공지능으로 클러스팅 하면서 수많은 마케팅 데이터를 생산하고, 대기업 및 글로벌 브랜드 , 마케팅 에이전시에게 판매하게 됩니다

  • 너부리코인 May 23. 2019

    리스닝 마인드가 검색과ai기반을 통한 보상 마케팅이 과연 국내의 네이버나 해외의 구글등을통해 나올수 있을까요?

    Listening Mind Person in charge May 23. 2019

    네이버와 구글의 검색 키워드 데이터와 검색결과 데이터를 분석 및 활용하게 되고, 성별, 연령별 검색키워드 데이터를 AI가 분석하게 됩니다
    네이버나 구글과 검색 데이터 분석 서비스를 함께 출시할 수 있도록 추후 협업을 진행할 예정입니다

Platform ERC20
Hard cap -
Audit -
Stage -
Location -
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